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about us

From Private Label Beginnings to
Marketplace Leadership

Leap Stores was co-founded in 2016 by Jeff O’Bryant and Jeff Nelson with a clear mission: to help brands navigate the complexities of Amazon, protect their identity, and achieve sustained growth. Building on Jeff O’Bryant’s four years of success launching and scaling private label brands on Amazon, Leap Stores was established to bring that expertise to other businesses.

Since its founding, Leap Stores has grown into a trusted partner for brands across multiple industries, combining years of marketplace experience with innovative strategies and a commitment to excellence.

Our Journey

2012 – 2015:
The Foundation

Jeff O’Bryant launched his first private label brand, Printing Jay, on Amazon in 2012. This success, alongside other ventures in toys, office supplies, and more, established the foundation for Leap Stores.

2016:
Leap Stores is Born

Co-founded by Jeff O’Bryant and Jeff Nelson, Leap Stores began its journey to help brands thrive on Amazon through expert account management and strategic growth services.

Company Timeline

Key Milestone

2019

Expansion

Relocate our warehouse operation and move to Chandler, AZ to support our growth

Diversification

Launched operations on Walmart, diversifying marketplace reach.

2020

2021

Innovation

Introduced proprietary software, SentryIQ, to enhance brand protection and insights.

Growth

Achieved massive growth milestones, scaling operations significantly.

2022

2023

Team-Building

Expanded the team to support rapid growth and enhance services.

Partnerships

Focused on diversifying brand partnerships and building new opportunities.

2024

OUR Mission

Leap Stores is committed to helping brands thrive on Amazon and beyond. We provide expertise, strategic insights, and operational support to drive sustainable growth, protect brand integrity, and unlock new opportunities in the eCommerce landscape.

OUR VALUES

Data-Driven & Analytical

Backing every decision with actionable insights.

Always Improving

Adapting to trends and continually refining our strategies.

Good Service & Brand Focused

Prioritizing your brand’s success and health.

Focused & Diligent

Managing every detail for maximum impact.

Taking Initiative

Proactively solving challenges to protect and grow your brand.

FREQUENTLY ASKED QUESTIONS

general question

Leap Stores is a full-service eCommerce partner that buys products directly from brands and acts as their dedicated seller on marketplaces like Amazon and Walmart. We handle everything from inventory management to brand protection and advertising.

Leap Stores was co-founded in 2016. With over 13 years of experience in eCommerce, we specialize in helping brands succeed in competitive marketplaces.

We partner with established brands looking to protect their identity, grow their market share, and improve their presence on marketplaces.
Yes, while Amazon is our primary focus, we also sell products on Walmart and operate the brands DTC sites like Shopify.

services

We provide end-to-end eCommerce solutions, including purchasing your inventory, optimizing product listings, managing advertising campaigns, handling logistics, and ensuring compliance across marketplaces.
We buy your inventory upfront, store it in our fulfillment centers, and manage distribution to ensure consistent availability and fast delivery for your customers.
Yes, we create and manage targeted advertising campaigns to increase your visibility, drive sales, and maximize returns on marketplaces.
We use advanced tools to monitor for unauthorized sellers, enforce MAP policies, and remove counterfeit products, ensuring your brand’s integrity and pricing consistency.
Yes, we handle all aspects of listing creation and optimization, including SEO, images, and descriptions, to enhance discoverability and conversions.

getting started

Reach out to us through our contact page. We’ll evaluate your current marketplace presence and develop a strategy tailored to your goals.
We’ll need details about your product catalog, current inventory, and sales goals. This helps us build a customized plan to scale your business.
After an initial consultation, we handle everything from inventory purchasing to account setup and optimization, ensuring a seamless transition to our services.

Pricing and Costs

There are no service fees for our full-service partners. Leap Stores buys your inventory upfront and earns revenue through marketplace sales. This ensures our goals are aligned with yours.
Listing optimization is included in our full-service model at no additional cost. While we invest in initial advertising campaigns, we work with our partners to allocate additional advertising budgets to maximize growth and performance on the marketplace. This collaborative approach ensures we scale efficiently while achieving your brand’s goals.

results and performance

We track key performance indicators like sales growth, conversion rates, and marketplace share. Regular monthly updates keep you informed of our progress.
Our partners typically see increased sales, stronger brand protection, and improved marketplace control within the first six months.

We provide regular reports and insights, typically on a monthly basis, to ensure full transparency and keep you informed.

Let Transform Your Advertising
with Leap Stores