In the competitive Amazon marketplace, search engine optimization (SEO) is the foundation of success. Without a strong SEO strategy, even the best products can get lost in a sea of listings.
Search Optimization
Keyword & Competitor Research
Listing Creation
Product Listing Compliance
We ensure your listings meet Amazon’s ever-evolving policies, avoiding issues like restricted keywords, improper categorization, and potential listing removal.
Contribution Control
We actively manage and safeguard your product listings to maintain accuracy, consistency, and brand standards, preventing unauthorized changes and protecting your reputation.
OUR SEO FRAMEWORK
Discovery & Audit: Analyze your starting point.
We dive into your existing product listings, evaluating visibility, compliance, and performance. Using advanced AI software, we also assess how your products compare to competitors, identifying opportunities to strengthen your listings.
Keyword Research: Find the keywords that matter most.
With the help of AI software and advanced tools, we analyze competitor listings on Amazon’s first page to identify high-ranking, high-volume, and relevant keywords. By focusing on search volume and relevancy, we ensure your products are optimized to connect with the right audience.
Competitor Analysis: Gain a competitive edge.
We go beyond your listings by analyzing competitor strengths and weaknesses. Our AI-powered tools evaluate competitor performance, keyword rankings, and content strategies to ensure your products stand out and outperform the competition.
Listing Optimization: Turn clicks into conversions.
Using insights from AI software, we craft SEO-friendly titles, bullet points, and descriptions that incorporate targeted keywords, highlight product benefits, and resonate with your target audience. This ensures your listings rank higher and drive conversions.
Compliance Management: Stay ahead of Amazon’s policies.
We ensure your listings comply with Amazon’s guidelines, avoiding issues like restricted keywords (Amazon has over 400!) and maintaining proper categorization to protect your brand and prevent disruptions.
Continuous Monitoring & Refinement: Keep improving. Stay competitive.
We track your listings’ performance, monitor algorithm updates, and refine strategies based on real-time data insights. Our iterative approach ensures sustained growth and visibility over time.
Improve Visibility
Amazon is one of the largest search engines in the world. SEO ensures your products appear where shoppers are searching, putting your brand in front of more potential customers.
Drive Organic Traffic
Optimized listings rank higher in Amazon’s search results, capturing more organic traffic and reducing reliance on paid ads. This helps increase sales while lowering marketing costs.
Boost Conversions
Effective SEO goes beyond visibility—it connects the right customers to your products. When your listings match what shoppers are looking for, they’re more likely to convert into buyers.
Outrank Competitors
With millions of sellers on Amazon, SEO gives you the competitive edge to stand out. By targeting high-ranking keywords and optimizing content, your products can dominate search results.
Build Brand Trust
Well-optimized listings with clear, accurate information build credibility with shoppers, leading to higher customer satisfaction, repeat purchases, and stronger brand loyalty.
This leading pet supplement brand is recommended by veterinarians to help support natural kidney function in cats and dogs.
key challenges
- Price Erosion
- Channel Conflict
Uncontrolled pricing significantly impacted retail prices on third-party sites like Chewy and Walmart, leading to disrupted sales.
- Weak Organic Ranking
Listings were not properly optimized, leading to poor organic placement on search result pages and reduced visibility.
- Slow Growth
Growth hindered by pricing inconsistencies and lack of brand control.
results
- MAP Compliance
- Marketplace Control
- Control Over Detail Pages​
- Accelerated Brand Growth​
As the largest paper bag manufacturer in the world, Duro Bag is a premier leader in sustainable paper packaging.
key challenges
- Shrinking Catalog
Amazon refused to carry many of their products. 1P stopped buying many SKUS.
- Frustration with 1P
Duro didn’t get the care and attention the brand needed.
- Shrinking Margins
Unauthorized sellers driving prices down. Amazon demanded unreasonable discounts on inventory.
- Frequent Stock-Outs
results
- Catalog Expansion
- MAP Compliance
- Control Over Detail Pages
- Maintained Inventory Levels
The Leap Stores Advantage
Our team transforms your product listings into top-performing assets. From targeted keywords to optimized content, we craft strategies that boost visibility, engage shoppers, and drive lasting results.
